Veronica Vargas

About Veronica Vargas

Byline BIO: Veronica Vargas is the founder of Shaboo Prints, a boutique lifestyle brand designing positive products that will reawaken your joy. Veronica uses “imaginovation,” inventing ground-breaking products by combining reality with imagination to provoke awe and wonder. She is a social expressionist and entrepreneur on a mission to return millions of adults back to a wondrous world full of potential, play, and a knowing that expressing their real self is the whole point — i.e., finding their happy place! Visit www.ShabooPrints.com.

Broadcast BIO: After decades of working and living according to traditional societal rules – get a job, get a pension, climb the corporate ladder, and don’t make waves — our guest today, Veronica Vargas, decided to jump on a different path — to help people reawaken to their happy place. Welcome to the program, Veronica.

Full BIO: Veronica Vargas was a creative and whimsical child, but after decades of conformity she found herself struggling with dissatisfaction and a deep longing for fulfillment. In her forties, she returned to her childhood passions – drawing, writing, and playing – and established Shaboo Prints, a boutique lifestyle brand designing positive, feel-good products. Today, Veronica uses “imaginovation” to innovate feel-good products that expand the boundaries of possibility. She considers herself a social expressionist and entrepreneur on a mission to return millions of adults back to a wondrous world full of potential, play, and a knowing that expressing their real self is the whole point — i.e., finding their happy place!

An expert on play, imagination, and creativity, Veronica partnered with software company iGreet in 2019 to open windows into imaginative worlds and expand the experience of Shaboo’s physical products with augmented reality.

Veronica received her bachelor’s degree from California State University – Fullerton and her master’s degree from Woodbury University. A breast cancer survivor, she loves reading, people-watching, being with family, traveling, connecting with friends, health, cooking and baking, creative writing, and doodling. Leading by example, Veronica is living a fulfilled life and sharing her mission-driven business in hopes of inspiring others to tap into their own happy place where they are free to live big and play hard. She resides in Pasadena, CA. Visit www.ShabooPrints.com.
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